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Marketing v6.4.0 MAK.U Engine

WebEngage

Real-time DOM personalization platform that customizes website experiences based on behavior.

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Core Capabilities

Comprehensive features designed for WebEngage.

01

Visual Editor

Point-and-click with live preview.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT
02

Behavioral Targeting

Segment by behavior, source, and location.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT
03

A/B Testing

Built-in with statistical significance.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT
04

Real-time DOM

No-code manipulation without developers.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT
05

Campaign Library

Pre-built for common use cases.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT
06

Analytics

Impact analytics and segment performance.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT
07

Integration

Connect with analytics and CDP.

Context
CORE
Rules
CORE
Automation
OPT
Approval
OPT

Workflow Preview

Illustrative interface showing how WebEngage can coordinate context, rules, actions, and approvals.

Concept visualization for implementation planning; not customer performance data.

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Integrations

Seamlessly connects with your existing stack.

API & SDK

Configured according to implementation scope.

CONFIGURABLE

Cloud Platforms

Configured according to implementation scope.

CONFIGURABLE

Data Sources

Configured according to implementation scope.

CONFIGURABLE

Analytics

Configured according to implementation scope.

CONFIGURABLE

Automation

Configured according to implementation scope.

CONFIGURABLE

Security

Configured according to implementation scope.

CONFIGURABLE

Implementation Paths

Commercial scope is confirmed after requirements, integrations, deployment model, and support needs are understood.

Discovery
Scopedfor your workflow
  • Workflow and data review
  • Integration mapping
  • AI activity design
  • Implementation brief
Discuss scope
Recommended path
Focused Pilot
Scopedfor your workflow
  • Focused product configuration
  • Selected integrations
  • Team onboarding
  • Measured pilot review
Discuss scope
Operational Rollout
Scopedfor your workflow
  • Multi-team deployment
  • Migration planning
  • Governance and controls
  • Ongoing improvement plan
Discuss scope

Ready to Design Your Workflow?

Discuss how WebEngage could be configured around your team, systems, and operating requirements.

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